SUPACELL.

Terms and Conditions

Last updated 9 October 2026

For UK and US customers. Country specific provisions apply where relevant.

These terms govern your use of Supacell, a service provided by Chiron Intelligence LLC ("Supacell", "we", "us"). By signing up, paying, or using the service you agree to them on behalf of your business ("you").

Supacell is a business service. It is sold to businesses and sole traders acting in the course of their trade, not to consumers.

These terms apply to UK and US business customers across our website, customer portal and Supacell services. Your agreed order, our Cancellation Terms and any applicable data processing agreement also form part of your agreement. A separately agreed written order takes priority for its specific commercial terms. These terms do not automatically cover other Chiron products.

1. The service

Supacell provides an AI assistant that answers WhatsApp enquiries for your business, using information you give us about your services, prices, availability and processes. We set it up, host it and keep it running. Depending on your agreed order and completed setup, it can book appointments, send owner updates, update connected calendars and request payments through Stripe. Advertised demonstrations and coming soon features are not a promise that every feature is available in your account.

2. Your account and responsibilities

  • You must be at least 18 and authorised to act for your business.
  • You keep your account details secure and give us accurate business information.
  • Accounts are by invitation. You are responsible for keeping uploaded documents, prices, policies and availability accurate and for having permission to use that content.
  • You are responsible for your WhatsApp Business account and for complying with WhatsApp and Meta's terms and policies.
  • You have a lawful basis to message your customers and you handle requests from them under data protection law.
  • You review what the assistant says about your business and tell us promptly if anything is wrong.

3. Acceptable use

You must not use Supacell to send spam or unsolicited marketing, to deceive or harass anyone, to offer illegal goods or services, to give regulated advice (such as medical, legal or financial advice) without appropriate human oversight, or in any way that breaks the law or WhatsApp's policies. We may suspend the service if you do.

4. AI output

The assistant uses artificial intelligence and can occasionally make mistakes. It is designed to hand conversations to you when it is unsure. You remain responsible for the commitments your business makes to its customers, and you should not rely on the assistant as the only record of bookings, prices or agreements.

5. Connected services and customer payments

Email, calendar and payment connections require your authorisation and completed setup. A connection request in your portal does not mean that service is already connected. Third party providers' own terms and availability apply.

Where Stripe payments are enabled, your business remains the seller to your customers and is responsible for its prices, taxes, refunds, disputes and fulfilment. Supacell facilitates the payment request and does not become the seller of your goods or services.

6. Fees and payment

Fees are shown on our website or in your order. Unless stated otherwise, prices are in pounds sterling for UK customers and US dollars for US customers, and exclude VAT or sales tax, which we add where required.

  • The one-off setup fee is payable before setup begins.
  • The monthly subscription is billed in advance each month from your go-live date.
  • If a payment fails we may pause the service after giving you notice.
  • We may change our prices by giving you at least 30 days' notice. You can cancel before the change takes effect.

Third party charges, such as WhatsApp conversation fees from Meta, are passed through at cost unless your plan includes them.

7. Cancellation

You can cancel at any time. How cancellation and refunds work is set out in our Cancellation Terms, which form part of these terms.

8. Intellectual property

We own the Supacell software, branding and technology. You own your business content and your customer conversations. You give us a licence to use that content only to provide and improve the service for you. We will not use your customers' conversations to train models for other businesses.

9. Data protection

When we process personal data about your customers, we act as your processor and you are the controller. We process it only on your instructions, keep it secure, and comply with the UK GDPR, the Data Protection Act 2018 and applicable US state privacy laws. Our Privacy Policy explains how we handle personal data. A data processing agreement is available on request.

10. Availability

We aim to keep Supacell running around the clock but cannot guarantee it will be uninterrupted. Outages at WhatsApp, Meta or our hosting providers are outside our control. We will tell you about planned maintenance where we can.

11. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that, we are not liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss. Our total liability in any 12 month period is limited to the fees you paid us in that period.

To the extent permitted by law, the service is provided "as is" and we disclaim implied warranties, including merchantability and fitness for a particular purpose.

All exclusions and limits apply only to the extent permitted by applicable law, including UK rules on the reasonableness of business contract terms. Revenue calculators and demonstrations are illustrations, not guarantees of bookings, earnings or a payback period.

12. Suspension and termination

We may suspend or end the service immediately if you seriously breach these terms, fail to pay, or use the service unlawfully. Either of us may end the agreement as described in our Cancellation Terms.

13. Changes to these terms

We may update these terms. We will give you at least 30 days' notice of material changes by email. Continuing to use Supacell after that means you accept the new terms.

14. Governing law and disputes

UK customers: these terms are governed by the law of England and Wales and the courts of England and Wales have exclusive jurisdiction.

US and other customers: these terms are governed by the laws of the state in which Chiron Intelligence LLC is organised, without regard to conflict of law rules, and disputes will be heard in the state or federal courts located there.

Before going to court, we both agree to try to resolve any dispute in good faith by contacting the other in writing.

Nothing in these terms removes mandatory rights or protections that apply under the law of your jurisdiction.

15. General

These terms are the whole agreement between us about the service. If any part is found unenforceable, the rest still applies. You may not transfer this agreement without our consent. Neither of us is liable for delays caused by events outside our reasonable control.

16. Contact

Chiron Intelligence LLC. Email hello@supacell.ai.